Living with Your Work
"STOP MAKING 'ART' AND START MAKING YOUR WORK. This is at the top of the list for a reason -- namely, because it's so easy to make things that look like art, act like art, get sold like art, yet in the end aren't really art, but are phantoms, mere commodities or quantifiable, digestible sound bites. And unfortunately, you'll be encouraged to do this. In general, these are the things that art schools and the art world push you to make because they're legible and can be spoken of in ways that make sense to everyone: collectors and curators alike. This "art" has the correct visual markers and can slip easily into exhibitions and catalogue entries. At first, it seems really exciting to play this game, and it could get you a lot of mileage if you play it right, but in the end, these are really boring things that don't have a lot of depth to them. Try to resist this approach, because it's unsatisfying in the long run. Be prepared to be unpopul